RUE LA LA IS…An invitation-only destination for a life of style. Where Members delight in discovering private sale Boutiques that open daily – and stay open only for a short time. A community where Members shape the experience – and enhance the excitement – by inviting their friends. A place where they discover some of the most sought-after brands in fashion, accessories, footwear, home, travel, wine, gourmet food, local services, and more.
Our mission is to partner with innovative brands, offering them a powerful online sales and marketing opportunity – while creating the most engaging shopping experience in the world for our Members.. And we do it with one key mantra – we respect and maintain the core integrity of each and every brand with which we partner.
Headquartered in Boston, we continue to expand our presence in New York by building out merchandise, marketing and sales capabilities in our Bryant Park office. Our success is largely due to unmatched capabilities in customer experience, merchandising, technology, production, and logistics.
Rue LaLa ~ FREE $10 Credit!